Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition, 1e (eBook)

Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition, 1e (eBook)Overview: For courses in meeting, event, and convention planning. Planning and Management of Meetings, Events, Expositions and Conventions, is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up to date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide

and helps students understand how communications are produced and transmitted

how to both explore data visually and how to explain concepts and results visually in a compelling way with data

It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective

Overview: Reading Explorer

comprehensive)

this edition includes new coverage of social media

focusing on how companies can create and maintain mutually beneficial relationships with customers

AU Course: 16SMRB211

leisure management

Applied Machine Learning and AI for Engineers provides examples and illustrations from the AI and ML course Prosise teaches at companies and research institutions worldwide

In keeping with market-leading tradition

A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods